Heal The Ocean

The WavvFront Impact Model for Change

Blu Fin Gear is committed to sustainability and eco-responsibility

Partnership Model

Powered For Purpose

Collecting ocean-bound plastic globally
Supporting local beach cleanups and marine education
Designing, manufacturing, and shipping sustainably

🌱 Every item sold helps fund real action — not just intention.

People participating in a beach cleanup on a cloudy day.

Recovery Model

Profit Into Cleanup

We invest 20% of profits directly into ocean restoration.

Plastic recovery from beaches and waterways
Marine debris interception
Education & clean ocean operations

♻️ Your purchase funds measurable impact.

Beach scene with boats in the water and a clear blue sky.

Regenerative Model

Waste to wear

We Build Eco-Conscious Gear made from

Recycled Plastic Fabrics
American Recycled Cotton
Degradable Recycled Packaging
Recycled Shipping Materials
Eco-Friendly Inks & Dyes

🌀 Fashion that gives waste a second life.

Sustainability Model

Leave No Trace

We reduce, reuse, and rethink every step of our process.

Avoiding brand-fill and fast fashion waste
Removing plastic from circulation
Building circular systems that limit new impact

🌍 Made for the planet and committed to the future.

Buy & Help

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what they do

Clean Ocean Action

INITIATIVE
New Jersey/New York Coast

TYPE
Research, Education, And Citizen Action

RESULTS
Improves Marine Water Quality, Reduces Plastic Pollution, Prevents Offshore Drilling, And Advocates For Strong Marine Policies

Oceanworks

INITIATIVE
North America, Asia, Africa

TYPE
Accelerating The Transition To A World Without Plastic Pollution Through Incentivized Brand Programs

RESULTS
The Recycling Of Ocean-Bound Plastic Through Brand Sales Funding, Creating A Circular Economy For This Plastic

ecodrive

INITIATIVE
Global

TYPE
Environmental Impact

RESULTS
Provides Businesses With The Means To Support Verified Environmental Projects Around The World, Each Feeding Back 100% Proof Of Results To Consumers, Employees, And Stakeholders

4ocean

INITIATIVE
Florida, Indonesia, Guatemala

TYPE
Plastic & Trash Removal Projects

RESULTS
Fund Cleanups, Create Jobs For People Living In Communities Impacted By Plastic Pollution, And To Inspire Action On Behalf Of Our One Shared Ocean Removing Ocean Plastic One Pound At A Time

Go beyond

Make an Impact at Home

take a stand

Say No!

Help prevent ocean-bound plastic from entering the environment.

Plastic waste on a sandy beach with water in the background

School of orange fish swimming around a coral reef

Get involved

SAY YES!

Reduce single-use plastics,
Promote responsible recycling,
Choose reusable alternatives,
Advocate for change.